Smart Closet – Sustainability Everyday

Sustainability
Everyday

Aesthetics and Values, the new language of Responsible Wardrobe

SEPTEMBER 27-28-29, 2024

Palazzo Bovara – Milano

Fashion that makes its identity coincide with the aesthetic dimension alone is no longer in step with the times and, above all, no longer represents what the contemporary consumer expects. The identity of contemporary fashion is evolving and to live up to it must reflect a four-dimensional approach that is based on concepts of corporate, people and product responsibility, which are added to those of style and innovation and complemented by next-generation communication.

Aesthetics, performance, look&touch are fundamental characteristics for a fashion product, but this takes on meaning and value when we can associate these outward factors with inner values, invisible and real at the same time, spokesmen for their journey.

DISCOVER THE EVENT

Smart Closet will offer an exclusive look at the wardrobe of the future, exploring the significance of aesthetic and inner values. It will provide inspiration on how to recognize and select innovative products for everyday life, guiding toward a more more conscious and cutting-edge.

WHEN

Smart Closet will dedicate the day of Friday, September 27 exclusively by invitation to media, stakeholders, education representatives and key opinion leaders; from the afternoon of Friday 27 to Sunday 29 the event will be open to the city in the presence of schools, citizens and visitors. Hours: Friday, 27.09: from 2:30 p.m. to 7 p.m. Saturday, 09/28: from 10 a.m. to 7 p.m. Sunday, 29.09: 10 a.m. to 7 p.m.

WHERE

Palazzo Bovara, exclusive and historic location in the heart of Milan. Tradition and innovation will dialogue together to give life to a new way of communicating the values of next-generation wardrobe.

WHAT

Installations made of recycled paper and cardboard will be presented, designed to represent participating companies, products and their supply chain, and learn more about the products of the future.These materials not only promote sustainability, but also reflect the essence of contemporary design and style. Videos, lectures and educational panels will illustrate the production chain and present a new perspective on the world of fashion.